Tuesday, April 11, 2017

Cash is King (Not)! Small Business Owners – Accept Credit Cards or Wither



When it comes to transacting with customers cash is becoming less and less popular every day. It has come to a point when many people don’t even carry any cash in their wallet, if they carry a wallet at all! According to Gallup poll only 24% of US population is using cash for all or most of their purchases. This is down from 36% only five years ago. If this trend continues it will not be surprising if the federal government starts phasing out some of the cash all together! Few months ago India took a controversial step of banning large currency and instead encouraged the use of credit card and mobile payments for all transactions.



Small business owners who do not facilitate the use of credit card as a method of payment stand to lose customers. While it is true that it costs more for small businesses to accept credit card when accounting for the transaction fees they have to pay to credit card processing companies when you consider the negative impact of not accepting credit cards in the form of lost business it would be ill-advised not to pay this transaction fee. Just consider it as a cost of doing business. The alternative can be even worse!

Monday, March 27, 2017

4 Unusual but Proven Ways to Market Your Business



Every company knows that they have to dedicate a large chunk of their budget and time to ensuring they have a killer marketing plan that will create enough buzz about their company that they’ll finally be able to take off. However, while companies want the big pay offs, they’re sometimes less than willing to take a few risks in order to get it. Indeed, many companies end up just following the prescribed, tried and tested marketing tactics that will work, but which are unlikely to really make a bold statement or yield unexpected returns. That’s why it’s important to think outside of the box when it comes to marketing and doing something is unusual every now and again. Here are a few ideas to get your creative juices flowing.



Giveaways

A branded giveaway can be a fantastic way to get noticed by the people you want to be noticed by. It doesn’t even, technically, have to be a giveaway: you can create a limited run of a cool, branded items that people will want and sell them for a nominal fee (the marketing aspect is what’s important). You can make whatever you want too, especially if you make the most of plastic injection molding services. Think of a product, have your brand on the side, and take them to your next trade show or event. People will love them.

Thursday, March 9, 2017

Key Attributes Business Graduate Bring to Small Businesses



Over the past few decades, business graduates have been taking the world of small business by storm. There are more companies that are willing to hire professionals who have an online MBA degree and smaller businesses account for the largest increase of companies that are looking for professionals who have specialized business degrees.

When these professionals were in graduate school, they learned the importance of applying the concepts of business that they were taught in the real world. So, employers are gravitating towards applicants who have demonstrated that they have the knowledge and skills necessary to help a company flourish.

So, what are the other attributes that make online MBA graduates more attractive to prospective employers?



Knowledge


When graduate students are in business school, they are taught how a company operates. This means that once they have graduated from an MBA online program, they can work in various areas of the business. Some of the tasks they can complete are: