Every company knows that they have to dedicate a large chunk of their budget and time to ensuring they have a killer marketing plan that will create enough buzz about their company that they’ll finally be able to take off. However, while companies want the big pay offs, they’re sometimes less than willing to take a few risks in order to get it. Indeed, many companies end up just following the prescribed, tried and tested marketing tactics that will work, but which are unlikely to really make a bold statement or yield unexpected returns. That’s why it’s important to think outside of the box when it comes to marketing and doing something is unusual every now and again. Here are a few ideas to get your creative juices flowing.
GiveawaysA branded giveaway can be a fantastic way to get noticed by the people you want to be noticed by. It doesn’t even, technically, have to be a giveaway: you can create a limited run of a cool, branded items that people will want and sell them for a nominal fee (the marketing aspect is what’s important). You can make whatever you want too, especially if you make the most of plastic injection molding services. Think of a product, have your brand on the side, and take them to your next trade show or event. People will love them.
Fair warning: your company has to be interesting and progressive if you’re going to be use guerilla marketing tactics, because there’s something slightly “rebellious” or secretive about this way of marketing. If it does fit in line with your business, then it can be a great way to build a buzz around your company. And it’s simple to do: you just begin leaving a trail of your company name stealthily around the city in which you operate and the online space. Don’t give too much away in the business cards and the like that you leave lying around, just enough to peak a person’s interest.
Sending fliers out to people who might be interested in your product or services is an effective way of marketing, actually, and it’s surprising that more companies don’t make the most of it. You can make your flier extra noteworthy by taking the time to make it cool. Don’t just put the essential information on the flier; include artwork and make it inherently interesting to look at. Again, you don’t even need to put too much information on there, just enough that people will be curious about who you are and what you do.
Pop Up Events
Finally, if you’re living in a city or town with a demographic that will be interested in your company, take your marketing to the streets and hold a pop up event. Again, you’ll want to have some freebies to hand to make people interested, but it can be simple as a free small coffee or snack. The key is to make an impression and be remembered.